02335nam a2200469 i 4500 000710156 StDuBDS 20240202172917.0 20160518115713.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473960428 (ebook) : No price (OCoLC)1017726746 StDuBDS eng StDuBDS rda pn HF5636 657 23 Hennessy, Julie, author. Pepita Disco PPM : margins and elasticity / Julie Hennessy & Evan Meagher. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Hennessy, J., & Meagher, E. (2012). Pepita Disco PPM: Margins and Elasticity (Case revised 15/12/2014). 3-112-004. Evanston, IL: Kellogg School of Management, Northwestern University. Carolina Araujo had recently taken control of her family's business, Pepita Disco PPM, Uruguay's second-largest producer of beef-based dog food, treats, and toys. While she respected the company's nearly eighty-year history, Carolina felt that Pepita Disco had grown complacent with its market share and was basically preserving the status quo. Her plan was to re-energize the employee base and grow Pepita Disco's business faster than the overall market. This exercise poses a fictional problem about a company's efforts to predict the impacts of price, product cost, and spending moves on profitability. Description based on online resource; title from home page (viewed on April 26, 2016). elektronické knihy fd186907 czenas electronic books eczenas Pepita Disco PPM. Accounting Case studies. Meagher, Evan, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/pepita-disco-ppm-margins-and-elasticity Plný text SBC EB NEPOSILAT EB