TIAA-CREF. (B), Organizing around the customer - from managing assets to managing relationships - Rosenthal, Jean W., 1945- (SAGE, 2016)
Originally Published in: Rosenthal, J.W., Elias, J., Sudhir, K., & Podolny, J. (2006). TIAA-CREF (B): Organizing around the Customer: From Managing Assets to Managing Relationships. 06-019. New Haven, CT: Yale School of Management, Yale University.