02698nam a22004931i 4500 000710202 CaToSAGE 20240202172917.0 20170113114400.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172014enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526407672 (ebook) : No price (OCoLC)1017732893 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HF5465.U64 J377 2017 381.1410973 Robinson, David, author. J. C. Penney : activist investors and the rise and fall of Ron Johnson / David Robinson. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Robinson, D. (2014). J. C. Penney: Activist investors and the rise and fall of Ron Johnson. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. The case study is set in 2012 and 2013. J.C. Penney is a venerable American institution, one of the last surviving department store chains. But it has suffered from "profitless prosperity" good "top line" (revenue) but great difficulty in bringing much to the "bottom line" (net income). Additionally, competition from specialty retailers has led Penneys to abandon certain lines of business (such as automotive repair) and face intense competition in other categories (wear-to-work clothing and household goods). The case study discusses the hiring of Ron Johnson from Apple in 2011 and the aftermath of Johnsons new strategy of a curated collection of 100 brands and change in pricing strategy from frequent sales to everyday low pricing. The case study also shows the aftermath of Johnsons strategy which was not positive. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Penney, J. C. (James Cash), 1875-1971. J.C. Penney Co. Merchants United States Case studies. Retail trade United States Case studies. Stores, Retail United States Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/jc-penney-activist-investors-and-the-rise-and-fall-of-ron-johnson Plný text SBC EB NEPOSILAT EB