Wrigley's Eclipse gum : managing brand adolescence - Lee, Angela Y., (SAGE, 2016)
Originally Published in: Lee, A. Y., Merkley, G., & Bailey, B. (2015). Wrigley's Eclipse Gum: Managing Brand Adolescence (teaching notes revised 08/04/2015). 5-414-752. Evanston, IL: Kellogg School of Management, Northwestern University.