02184nam a2200481 i 4500 000710236 StDuBDS 20240202172917.0 20160518115739.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970250 (ebook) : No price (OCoLC)1017715295 StDuBDS eng StDuBDS rda pn HG4529 332.6 23 Schmedders, Karl, author. Hollywood rules / Karl Schmedders, Charlotte Snyder & Ute Schaedel. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Schmedders, K., Snyder, C., & Schaedel, U. (2011). Hollywood Rules (case revised 08/11/2012). 5-111-012. Evanston, IL: Kellogg School of Management, Northwestern University. Wall Street hedge fund manager Kim Meyer is considering investing in an SFA (slate financing arrangement) in Hollywood. Dave Griffith, a Hollywood producer, is pitching for the investment and has conducted a broad analysis of recent movie data to determine the important drivers of a movie's success. In order to convince Meyer to invest in an SFA, Griffith must anticipate possible questions to maximize his persuasiveness. Description based on online resource; title from home page (viewed on April 29, 2016). elektronické knihy fd186907 czenas electronic books eczenas Investment analysis Case studies. Marketing research Case studies. Snyder, Charlotte, author. Schaedel, Ute, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/hollywood-rules Plný text SBC EB NEPOSILAT EB