The cradle dilemma : investing in adoption learning partners - Woodward, Marianne, (SAGE, 2016)
Originally Published in: Woodward, M., Bauer, K., & Whitaker, S. T. (2010). The Cradle Dilemma: Investing in Adoption Learning Partners. 5-310-501. Evanston, IL: Kellogg School of Management, Northwestern University.