03034nam a22005171i 4500 000710254 CaToSAGE 20240202172917.0 20170512162429.2 m|||||o||d|||||||| cr ||||||||||| 170512s2017 enka fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781526427571 (ebook) : No price (OCoLC)1017721623 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD30.28 .G56 2017 658.4012 Giovannone, Giulia, author. Palo : knock on wood / Giulia Giovannone, Csilla Antal, Lorenz Baerlocher, Willem Hulsink. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published InGiovannone, G., Antal, C., Baerlocher, L., & Hulsink, W. (2014). Palo: Knock on wood. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. Includes bibliographical references and index. Palo is a premium wooden eyewear brand tailored to a particular niche of nonconformist people inspired by high quality and innovative products linked to nature. Products manufactured in China are shipped to many countries around the world, with the main focus on the European market. Initially the company expanded without a clear strategy and focus, making use of trade fairs and some existing contacts. They began selling in 21 countries, mainly through sales agents, distributors and by personally contacting retailers. After the initial successes, the expansion of the brand was jeopardized by the lack of financial resources and production delays, as well as internal team conflict. Internal problems were coupled with the increasing competition, as more and more start-ups entered the wooden eyewear market. Palo was losing momentum and its first mover advantage was rapidly disappearing. Action was needed immediately if the company was to survive. After Chris Rasker, the new CEO, took over the entire operations, he was eager to prioritize markets and find the right distribution channel among the wide spectrum of possible combinations. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Palo Case studies. Business planning Case studies. Strategic planning Case studies. Globalization Case studies. Antal, Csilla, author. Baerlocher, Lorenz, author. Hulsink, Willem, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/palo-knock-on-wood Plný text SBC EB NEPOSILAT EB