Gil Mandelzis and Traiana : value is in the eye of the beholder - Shefsky, Lloyd E. (SAGE, 2016)
Originally Published in: Shefsky, L. (2010). Gil Mandelzis and Traiana: Value is in the Eye of the Beholder. 5-110-009. Evanston, IL: Kellogg School of Management, Northwestern University.