02177nam a2200493 i 4500 000710257 StDuBDS 20240202172917.0 20160518115654.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322520 (ebook) : No price (OCoLC)1017732474 StDuBDS eng StDuBDS rda pn HF1416 658.84 23 Baack, Daniel W., author. Carrefour : retailing in an international marketplace / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Carrefour: Retailing in an International Marketplace. In International marketing (pp. 34-35). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. The French supermarket company, Carrefour, has grown to own a significant share of the global retail market. This case study examines how Carrefour has ensured its success in international markets by adapting its strategies, depending on local culture, economy or religious differences. Description based on online resource; title from home page (viewed on April 26, 2016). elektronické knihy fd186907 czenas electronic books eczenas Carrefour (Market chain) Export marketing Case studies. Retail trade Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/carrefour-retailing-in-an-international-marketplace Plný text SBC EB NEPOSILAT EB