02111nam a2200481 i 4500 000710263 StDuBDS 20240202172917.0 20160518115656.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322896 (ebook) : No price (OCoLC)1017713250 StDuBDS eng StDuBDS rda pn HF1416 658.84 23 Baack, Daniel W., author. A good night's sleep / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). A Good Night's Sleep. In International marketing (pp. 227-228). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. Everyday experiences can present major marketing opportunities. This case study provides an overview of the marketing possibilities that emerge from international cultural differences in sleep habits and patterns. The Japanese market is of particular interest, due to a unique type of bed comprised of a number of elements, each designed for optimum sleep quality. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Export marketing Case studies. Beds Japan Design. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/a-good-nights-sleep Plný text SBC EB NEPOSILAT EB