Positioning the Tata Nano (B) - Tybout, Alice M., (SAGE, 2016)
Originally Published in: Tybout, A. M., & Fahey, N. (2011). Positioning the Tata Nano (B) (teaching notes revised 16/01/2013). 5-311-506(B). Evanston, IL: Kellogg School of Management, Northwestern University.