02341nam a22005291i 4500 000710323 CaToSAGE 20240202172917.0 20170113114351.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172009enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526404572 (ebook) : No price (OCoLC)1017726516 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.335 .P85 2017 658.812 Pulscher, Shawn, author. Dell Inc. : managing reputation in the blogosphere (A) / Shawn Pulscher, Nina Provenzano, Clint Rand, James S. O'Rourke. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Pulscher, S., Provenzano, N., Rand, C., & ORourke, J. S. (2009). Dell Inc.: Managing reputation in the blogosphere (A). 09-02 (A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. After deeming Dell's customer service unsatisfactory, Jeff Jarvis, a well-known Internet blogger, posted an extremely critical open letter to the company's CEO. Within a matter of days, Dell had a full-blown crisis on its hands and was forced to reconsider how to deal with emerging technological platforms used by customers to communicate information and opinions. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Dell Inc. Consumer satisfaction. Blogs. Social media. Brand loyalty. Computer industry. Provenzano, Nina, author. Rand, Clint, author. O'Rourke, James S., 1946- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/dell-inc-managing-reputation-in-the-blogosphere-a Plný text SBC EB NEPOSILAT EB