02303nam a22005051i 4500 000710333 CaToSAGE 20240202172917.0 20170113114353.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172008enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526404930 (ebook) : No price (OCoLC)1017726404 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us il HF5465.I34 M335 2017 381.106554 Lamb, Amanda M., author. Macys, Inc. : redrafting the brand architecture / Amanda M. Lamb, Lauren P. Elston, James S. O'Rourke. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Lamb, A. M., Elston, L. P., & ORourke, J. S. (2008). Macys, Inc.: Redrafting the brand architecture. 08-08. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. Macys controversial conversion of Chicago's State Street Marshall Fields store is just one of many branding and customer loyalty challenges facing Macys Inc. today. After converting over 800 stores nationwide, Macys focus is to remain relevant and competitive by managing customer perception of quality as well as reinvigorating the department store experience. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Macy's, Inc. Public opinion. Department stores Illinois Chicago. Department stores Public relations Illinois Chicago. Branding (Marketing) Elston, Lauren P., author. O'Rourke, James S., 1946- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/macys-inc-redrafting-the-brand-architecture Plný text SBC EB NEPOSILAT EB