02368nam a2200493 i 4500 000710361 StDuBDS 20240202172917.0 20160518115758.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 0|0|||eng|d NEZPRACOVANÝ IMPORT 9781473977259 (ebook) : No price (OCoLC)1017717551 StDuBDS eng StDuBDS rda pn HF5415.2 658.83 23 Grayson, Kent, author. Gaming the gamers : using experience maps to develop revenue-generating insights / Kent Grayson, Sachin Waikar & Gene Smith. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Grayson, K., & Waikar, S. (2012). Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights. 5-212-250. Evanston, IL: Kellogg School of Management, Northwestern University. A senior product manager for a telecommunications company has been asked to propose ideas for generating new revenue from video gamers who use his company's Internet services. The manager has commissioned the development of 'experience maps' for three subsegments within the gamer segment. The experience maps, which are reproduced in the case, provide students with an opportunity to generate customer insights based on real qualitative data. Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Marketing research Case studies. New products Case studies. Product management Case studies. Waikar, Sachin, author. Smith, Gene, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/gaming-gamers-experience-maps-develop-revenue-generating-insights Plný text SBC EB NEPOSILAT EB