Toys R Us : re-branding for the future (A) - Jurney, Susan (SAGE Publications Ltd, 2017)
Originally published: Jurney, S., Burke, M., & ORourke, J. S. (2003). Toys R Us: Re-branding for the future (A).02-03 A. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.