02457nam a2200469 i 4500 000710389 StDuBDS 20240202172917.0 20160518115756.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473975217 (ebook) : No price (OCoLC)1017732805 StDuBDS eng StDuBDS rda pn HB615 658.421 23 Bhamoriya, Vaibhav, author. Villgro Innovation Marketing Private Limited : building last mile delivery model using entrepreneurs / Vaibhav Bhamoriya & Abhishek. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Bhamoriya, V., & Abhishek. (2015). Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs. CMA0815. Ahmedabad: Indian Institute of Management, Ahmedabad. Ashutosh Sinha is managing VIMPL as a rural distribution business involving Villgro stores and village level entrepreneurs (VLEs). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through the VIMPL network. As he decides to expand the business, he has to make choices about strategic path of horizontal expansion versus vertical expansion. The case provides a detailed description of VLE operations and examines the challenges in building delivery models using entrepreneurs. Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Social entrepreneurship Case studies. Rural development India Case studies. Abhishek, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/villgro-innovation-marketing-last-mile-delivery-model-entrepreneurs Plný text SBC EB NEPOSILAT EB