Mars, Incorporated : Skittles becomes part of a controversial shooting - Boylan, Matthew, (SAGE Publications Ltd, 2017)
Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.