02417nam a22005171i 4500 000710409 CaToSAGE 20240202172917.0 20170113114348.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172015enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526403056 (ebook) : No price (OCoLC)1017732671 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us fl HD69.B7 B69 2017 658.827 Boylan, Matthew, author. Mars, Incorporated : Skittles becomes part of a controversial shooting / Matthew Boylan, Joseph Gibilisco, Douglas McCallum, James S. O'Rourke. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Boylan, M., Gibilisco, J., McCallum, D., & ORourke, J. S. (2015). Mars, Incorporated: Skittles becomes part of a controversial shooting. 15-06. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. In 2012, a shooting in Florida rose to national prominence after it was revealed that no charges would be pressed against the 28-year-old man who shot and killed an unarmed teenager who was carrying a bag of Skittles candies at the time of his death. The brand became a central symbol of the controversy as discussions about the shooting grew on social media and protests arose throughout the country. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Mars, Incorporated. Brand name products. Branding (Marketing) Murder Florida. Gibilisco, Joseph, author. McCallum, Douglas, author. O'Rourke, James S., 1946- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/mars-incorporated-skittles-becomes-part-of-a-controversial-shooting Plný text SBC EB NEPOSILAT EB