02665nam a22004931i 4500 000710433 CaToSAGE 20240202172917.0 20170113114342.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172009enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473994720 (ebook) : No price (OCoLC)1017711686 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HG1710 .G73 2017 332.178 Grayson, Kent, author. Fiserv takes on the e-billing market : how can we get them to turn off paper? / Kent Grayson, Eric Leiserson, Sachin Waikar. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Grayson, K., Leiserson, E., & Waikar, S. (2009). Fiserv Takes on the E-Billing Market. 5-309-506. Evanston, IL: Kellogg School of Management, Northwestern University. Fiserv, a pioneer in electronic payments, would like to increase the number of consumers who receive bills electronically. Currently, adoption is relatively low. To help guide their efforts, Fiserv managers have done extensive customer research and have segmented the market based on customer perceptions of e-billing. Students must recommend which segments to target and why. To support their recommendations, students must calculate the likely financial costs and benefits of adoption, estimate the likely returns for targeting different segments, and make targeting and positioning recommendations based on these calculations. Because Fiservs direct customers are billers (such as utilities and credit card companies) and its end users are individual consumers, the case allows a focus on both B2B and B2C issues. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Fiserv. Electronic funds transfers United States Case studies. Payment United States Case studies. Leiserson, Eric, author. Waikar, Sachin, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/fiserv-takes-on-the-e-billing-market-get-them-to-turn-off-paper Plný text SBC EB NEPOSILAT EB