Energy Gel : a new product introduction (A) - Raviv, Artur, (SAGE Publications Ltd, 2017)
Originally published: Raviv, A., Henrich, J. M., & Steinroeder, G. K. (2003). Energy Gel: A New Product Introduction (A). 5-403-756(A) Evanston, IL: Kellogg School of Management, Northwestern University.