TOTO, positioning plumbing products globally - Baack, Daniel W., (SAGE, 2016)
Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). TOTO: Positioning Plumbing Products Globally. In International marketing (pp. 187-188). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354.