02112nam a2200481 i 4500 000710455 StDuBDS 20240202172917.0 20160518115654.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322742 (ebook) : No price (OCoLC)1017711454 StDuBDS eng StDuBDS rda pn HF1416 658.84 23 Baack, Daniel W., author. TOTO, positioning plumbing products globally / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). TOTO: Positioning Plumbing Products Globally. In International marketing (pp. 187-188). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. TOTO is the world's largest manufacturer of toilets. It holds its position based on beliefs about company innovations combined with an emphasis on sustainability. This case discusses the firm's international marketing practices and the ethical guidelines that it follows. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Export marketing Case studies. Plumbing equipment industry Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/toto-positioning-plumbing-products-globally Plný text SBC EB NEPOSILAT EB