02400nam a2200517 i 4500 000710473 StDuBDS 20240202172917.0 20160518115657.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506323251 (ebook) : No price (OCoLC)1017728270 StDuBDS eng StDuBDS rda pn HG1616.S4 658.816 23 Baack, Daniel W., author. La Poste : pricing banking services / Daniel W. Baack, Eric G. Harris & Donald Baack. La Poste [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). La Poste: Pricing Banking Services. In International marketing (pp. 332-333). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. The French postal service provider, La Poste, has expanded to become one of Europe's leading logistics, corporate services and financial providers. La Poste has been successful in France, Germany and the United Kingdom and, given this success, the company's leaders are looking to expand into other French-speaking nations. This case study asks readers to assess the various options open to La Poste, and to decide the right choice for the company's marketing and management teams. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Poste (France) Banks and banking Service charges Case studies. Pricing Case studies. Export marketing Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/la-poste-pricing-banking-services Plný text SBC EB NEPOSILAT EB