02389nam a2200505 i 4500 000710474 StDuBDS 20240202172917.0 20160518115737.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473969988 (ebook) : No price (OCoLC)1017718392 StDuBDS eng StDuBDS rda pn HF5549.5.P35 658.4013 23 Busse, Meghan R. (Meghan Ruth), author. Enterprise Rent-a-Car / Meghan Busse, Jeroen Swinkels & Greg Merkley. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Busse, M., Swinkels, J., & Merkley, G. (2011). Enterprise Rent-A-Car (case revised 21/03/2012; teaching note revised 29/06/2012). 5-311-508. Evanston, IL: Kellogg School of Management, Northwestern University. The company that would become Enterprise Rent-A-Car was started in 1957. By 2010, Enterprise had more than 6,000 rental locations in the United States and a fleet of 850,000 cars in service: its parent, Enterprise Holdings (comprising Enterprise, National and Alamo brands) accounted for nearly half of the car rental market and was more than twice the size of Hertz, the number two competitor. This case examines Enterprise's competitive advantage in the car rental sector. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Enterprise Rent-A-Car. Performance Management Case studies. Competition Case studies. Corporate culture Case studies. Swinkels, Jeroen M., author. Merkley, Greg, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/enterprise-rent-a-car Plný text SBC EB NEPOSILAT EB