Tartans in Thailand : Pernod Ricard's Thai Whisky War of 2007 - Hennessy, Julie, (SAGE Publications Ltd, 2017)
Originally published: Hennessy, J., Frazzano, R., & Meagher, E. (2010). Tartans in Thailand: Pernod Ricard&s Thai whisky war of 2007. 5-210-251. Evanston, IL: Kellogg School of Management, Northwestern University.