WPP, Ford, and Team Detroit : marketing for global clients - Rosenthal, Jean, (SAGE, 2016)
Originally Published in: Rosenthal, J., Sinha, A., & Dhar, R. (2013). WPP, Ford, and Team Detroit - Marketing for Global Clients. New Haven, CT: Yale School of Management, Yale University. Retrieved from: https://nexus.som.yale.edu/team-detroit.