02212nam a2200481 i 4500 000710500 StDuBDS 20240202172917.0 20160518115656.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506322902 (ebook) : No price (OCoLC)1017726787 StDuBDS eng StDuBDS rda pn HF5415.2 658.83 23 Baack, Daniel W., author. The "Mobile You" breathalyzer / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). The "Mobile You" Breathalyzer. In International marketing (pp. 221-222). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. The X275 Mobile You Breathalyzer is a portable, handheld breathalyzer device made by Youtoi Industries of Japan. Following successful marketing of the product in Japan, the company is expanding its focus to Germany. This case study presents a comparison of the Japanese and German markets and asks readers to consider how Youtoi should conduct its market research and whether it will be as successful in Germany as in Japan. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas Marketing research Case studies. Export marketing Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/the-mobile-you-breathalyzer Plný text SBC EB NEPOSILAT EB