02487nam a2200481 i 4500 000710551 StDuBDS 20240202172917.0 20160518115745.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473972247 (ebook) : No price (OCoLC)1017718658 StDuBDS eng StDuBDS rda pn HF5415.153 658.575 23 Sawhney, Mohanbir S., author. TabletTeach : opportunity analysis for a new educational technology product / Mohanbir Sawhney & John Miniati. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Sawhney, M., & Miniati, J. (2015). TabletTeach: Opportunity Analysis for a New Educational Technology Product. 5-314-500. Evanston, IL: Kellogg School of Management, Northwestern University. In May 2013, Jack Russo, a Chicago-based tech entrepreneur, had to choose one of four possible product concepts to use as the starting point for his new K-8 educational learning company, TabletTeach LLC. At the time, the K-12 education market in the United States was experiencing major disruption due to print-to-digital transformation, new Common Core State Standards (CCSS), new standardized tests aligned to the Common Core and increasing pressure from parents for schools to incorporate technology in their children's learning. This study explains how he set about meeting these challenges. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Educational technology industries Case studies. New products Case studies. Entrepreneurship Case studies. Miniati, John, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/tabletteach-opportunity-analysis-new-educational-technology-product Plný text SBC EB NEPOSILAT EB