02654nam a2200481 i 4500 000710590 StDuBDS 20240202172917.0 20160518115638.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473928176 (ebook) : No price (OCoLC)1017716736 StDuBDS eng StDuBDS rda pn HV5082 362.2927 23 Jervis, Ros, author. "Keep it safe" : minimizing alcohol-related harm through street interventions / Ros Jervis & Michelle Smith. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). "Keep It Safe": Minimizing Alcohol-related Harm Through Street Interventions. In Social marketing casebook (pp. 183-195). London: SAGE Publications Ltd. Print. ISBN: 9780857025449. Wolverhampton City Primary Care Trust (PCT) is a legal organisation that launched a programme ("Keep it Safe") designed to solve issues emanating from alcohol abuse. In cooperation with multiple partners, the PCT had a number of goals for its new programme, including youth consultation, prevention of assault and violence, and domestic abuse. Following a number of campaigns and strategies to promote its mission, PCT marketers present us with the leading data they compiled from their thorough research using the marketing mix (the 4Ps: product, promotion, place, and price), and ultimately evaluate the effectiveness of their programme. Description based on online resource; title from home page (viewed on April 8, 2016). elektronické knihy fd186907 czenas electronic books eczenas Drinking of alcoholic beverages Health aspects England Wolverhampton Case studies. Drinking of alcoholic beverages Social aspects England Wolverhampton Case studies. Social marketing Case studies. Smith, Michelle, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/keep-it-safe-minimizing-alcohol-related-harm-street-interventions Plný text SBC EB NEPOSILAT EB