02652nam a22004931i 4500 000710592 CaToSAGE 20240202172917.0 20170113114403.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172013enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526409423 (ebook) : No price (OCoLC)1017728843 CaToSAGE eng CaToSAGE rda pn UtOrBLW HF5415.32 .R63 2017 658.8342 Robinson, David, author. Netflix : pricing decision 2011 / David Robinson, Max Oltersdorf. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published in Robinson, D., & Oltersdorf, M. (2013). Netflix: Pricing decision 2011. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. Beginning in 2007, Netflix began offering existing mail rental subscribers the opportunity to view a limited number of movies through internet streaming and no additional fee. This "free streaming" continued until mid-2011 when Netflix announced a split to their business with separate monthly fees (and separate websites and names) for streaming and mail disk subscriptions. The resulting customer backlash and threatened defections caused the company's stock price to drop 60 percent. As movie studios (the owners of the content) saw sales of DVDs drop, they began to sharply raise their prices for online content. Moreover, Netflix which had been dominant in the mail disk rental model began to face substantial competition from other streaming video providers. The case study provides students with an opportunity learn about pricing and to develop a pricing strategy for Netflix. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Netflix (Firm) Consumer behavior Case studies. Pricing Case studies. Marketing Case studies. Motion pictures Distribution Case studies. Oltersdorf, Max, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/netflix-pricing-decision-2011 Plný text SBC EB NEPOSILAT EB