Microsoft Corp. : branding and positioning .NET - Sawhney, Mohanbir, (SAGE Publications Ltd, 2017)
Originally published: Sawhney, M., Buenneke, B., Jackson, L., Kulick, L., & Kulick, N., Norton, E., Post, E., & Rotem, R. (2002). Microsoft Corp.: Branding and Positioning .NET. 5-104-034. Evanston, IL: Kellogg School of Management, Northwestern University.