02402nam a2200493 i 4500 000710634 StDuBDS 20240202172917.0 20160518115747.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473972636 (ebook) : No price (OCoLC)1017727356 StDuBDS eng StDuBDS rda pn HB615 658.421 23 Dhar, Ravi, author. Groupon : does a social commerce superstar have a competitive advantage? / Ravi Dhar & Andrea Nagy Smith. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Dhar, R., & Nagy Smith, A. (2011). Groupon: Does a Social Commerce Superstar Have a Competitive Advantage? 11-030. New Haven, CT: Yale School of Management, Yale University. In June 2011, when Groupon filed for its initial public offering, it was called it 'the cool new kid on the tech block,' and 'the fastest growing company in history.' Groupon was one of a rising generation of internet superstars that were based on social networking. These 'Web 2.0' companies, including Facebook, LinkedIn, and Twitter, used the internet in a new way, not just to publish information in a different medium but to create a business based on user-generated content. This case study discusses this topic. Description based on online resource; title from home page (viewed on May 3, 2016). elektronické knihy fd186907 czenas electronic books eczenas Groupon (Firm) Entrepreneurship Case studies. Business planning Case studies. Electronic commerce Case studies. Smith, Andrea Nagy, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/groupon-does-a-social-commerce-superstar-have-a-competitive-advantage Plný text SBC EB NEPOSILAT EB