02252nam a22004811i 4500 000710653 CaToSAGE 20240202172917.0 20170113114352.0 m|||||o||d|||||||| cr ||||||||||| 170109s2017 enk fob 001 0 eng d NEZPRACOVANÝ IMPORT 9781526404794 (ebook) : No price (OCoLC)1017729559 CaToSAGE eng CaToSAGE rda pn UtOrBLW GV969.L33 S78 2017 796.352640820973 Studin, Rebecca, author. The LPGAs battle for success : a discussion of sponsorship in relation to the organizational decisions of the LPGA / Rebecca Studin, Tara Q. Mahoney, Mark Dodds. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. This case study centers on sponsorship, marketing, and policy decisions in relation to the Ladies Professional Golf Association (LPGA)s recent struggles as an organization. Students receive a brief history of golf as well as a description of recent issues faced by the LPGA, including lack of an American fan base, questionable policy decisions and the organizations shortage of marketable, celebrity superstars. With this background, students are asked to discuss several recommendations to improve on one or more of these previous issues. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Ladies Professional Golf Association. Athletic clubs Marketing Case studies. Golf Case studies. Mahoney, Tara Q., author. Dodds, Mark, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/the-lpgas-battle-for-success-sponsorship-decisions-of-the-lpga Plný text SBC EB NEPOSILAT EB