Keurig : from David to Goliath : the challenge of gaining and maintaining marketplace leadership - Anderson, Eric T., (SAGE, 2016)
Originally Published in: Anderson, E. T., & Anderson, E. (2012). Keurig: From David to Goliath: The Challenge of Gaining and Maintaining Marketplace Leadership. 5-411-751. Evanston, IL: Kellogg School of Management, Northwestern University.