Ontela PicDeck (B) : customer segmentation, targeting, and positioning - Sawhney, Mohanbir S., (SAGE, 2016)
Originally Published in: Sawhney, M., Grayson, K., Dupress, P., Hsu, C., Metzger, R., Obuchi, F., Sundaram, A., & Wilson, K. (2009). Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning (case revised 20/03/2015). 5-309-505(B). Evanston, IL: Kellogg School of Management, Northwestern University.