Positioning the Tata Nano (A) - Tybout, Alice M., (SAGE, 2016)
Originally Published in: Tybout, A. M., & Fahey, N. (2011). Positioning the Tata Nano (A) (case revised 15/05/2014; teaching notes revised 16/01/203). 5-311-506(A). Evanston, IL: Kellogg School of Management, Northwestern University.