02158nam a22004691i 4500 000710759 CaToSAGE 20240202172917.0 20170113114338.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172015enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473993563 (ebook) : No price (OCoLC)1017712451 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii HE9796.I4 A24 2017 354.924390993 Abhishek, author. SpiceJet big sale offer : adding spice to air travel / Abhishek. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Abhishek. (2015). SpiceJet big sale offer: Adding spice to air travel. MAR0431. Ahmedabad: Indian Institute of Management, Ahmedabad. SpiceJet came out with Big Sale offer in January 2013 in which the company offered 10 lakh air tickets for Rs. 2013 to travellers in Indian domestic civil aviation market. The promotion, aimed at increasing passenger load factor, generated wide publicity due to unprecedented nature of offer in highly competitive market. The case traces the history of promotions conducted by SpiceJet and examines the different aspects of promotion which become crucial while planning for promotions in service industry. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas SpiceJet. Private flying India Case studies. Aeronautics, Commercial India Case studies. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/spicejet-big-sale-offer-adding-spice-to-air-travel Plný text SBC EB NEPOSILAT EB