02256nam a2200493 i 4500 000710812 StDuBDS 20240202172917.0 20160518115657.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781506323244 (ebook) : No price (OCoLC)1017731573 StDuBDS eng StDuBDS rda pn HD9516 338.43669142 23 Baack, Daniel W., author. Pricing ArcelorMitall steel globally : the effects of currency changes / Daniel W. Baack, Eric G. Harris & Donald Baack. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Baack, D. W., Harris, E. G., & Baack, D. (2012). Pricing ArcelorMitall Steel Globally: The Effects of Currency Changes. In International marketing (pp. 335-336). Los Angeles: SAGE Publications, Inc. ISBN: 9781452226354. International companies can often face marketing challenges as a result of the intricacies of international finance. This case study focuses on ArcelorMittal, the world's largest steel manufacturer, and the pricing challenges that the company faces due to ever changing exchange rates and fluctuating costs. Description based on online resource; title from home page (viewed on April 27, 2016). elektronické knihy fd186907 czenas electronic books eczenas ArcelorMittal (Firm) Steel Prices Case studies. Foreign exchange rates Case studies. Harris, Eric G., author. Baack, Donald, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/pricing-arcelormitall-steel-globally-effects-of-currency-changes Plný text SBC EB NEPOSILAT EB