02741nam a22005051i 4500 000710822 CaToSAGE 20240202172917.0 20170113114356.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172003enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526406521 (ebook) : No price (OCoLC)1017714005 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us HD9675.H674 W944 2017 381.4561574 Huang, Kathryn I. C., author. Wyeth Pharmaceuticals : Premarin, Prempro and hormone replacement therapy (A) / Kathryn I. C. Huang, Megan E. Vanaelstyn, James S. O'Rourke. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Huang, K. I. C., Vanaelstyn, M. E., & ORourke, J. S. (2003). Wyeth Pharmaceuticals: Premarin, Prempro and hormone replacement therapy (A). 03-05(A). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame. Millions of women worldwide between the ages of 45 and 55 experience the effects of menopause and have sought both treatment and relief in the form of hormone replacement therapy. Wyeth Pharmaceuticals, a division of Wyeth, Inc., is the market leader in prescription drug treatment for menopause with Premarin, a blend of natural estrogens (for women who have had a hysterectomy), and Prempro, a one-tablet hormone replacement therapy consisting of natural estrogens plus progestin. A stunning set of results from the Womens Health Initiative, released in the summer of 2002, however, challenges conventional approaches to treatment and poses a significant threat to Wyeth share price and market leadership. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Wyeth (Firm) Women's Health Initiative (U.S.) Pharmaceutical industry United States. Menopause Hormone therapy United States. Vanaelstyn, Megan E., author. O'Rourke, James S., 1946- author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/wyeth-pharmaceuticals-premarin-prempro-and-hrt-a Plný text SBC EB NEPOSILAT EB