02394nam a2200493 i 4500 000710849 StDuBDS 20240202172917.0 20160518115736.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473969674 (ebook) : No price (OCoLC)1017714681 StDuBDS eng StDuBDS rda pn HD59 659.2 23 Diermeier, Daniel, author. Commonwealth Edison : the use of social media in disaster response / Daniel Diermeier & Daniel Petrella. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Diermeier, D., & Petrella, D. (2013). Commonwealth Edison: The Use of Social Media in Disaster Response. 5-212-251. Evanston, IL: Kellogg School of Management, Northwestern University. After a massive storm hit the northern Illinois service area of electric utility Commonwealth Edison on July 11, 2011, more than 900,000 customers were left without power during a hot, humid summer. ComEd crews and reinforcements from more than a dozen other states worked for days afterward to restore service. Meanwhile, the company's months-old social media strategy faced its first major test. This case examines the company's efforts to engage with their customers through social media. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Commonwealth Edison Company. Customer relations Case studies. Social media Case studies. Crisis management Case studies. Petrella, Daniel, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/commonwealth-edison-the-use-of-social-media-in-disaster-response Plný text SBC EB NEPOSILAT EB