02563nam a22004931i 4500 000710863 CaToSAGE 20240202172917.0 20170113114400.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172016enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526407474 (ebook) : No price (OCoLC)1017727594 CaToSAGE eng CaToSAGE rda pn UtOrBLW n us a cc HD9681.C64 T753 2017 333.7923 Chen, Zhiwu, author. Trina Solar : expanding to the United States / Zhiwu Chen, K. Sudhir, Jaan Elias. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Chen, Z., Sudhir, K., & Elias, J. (2016). Trina Solar: Expanding to the United States. 10-041. New Haven, CT: Yale School of Management, Yale University. Retrieved from: https://vol10.cases.som.yale.edu/trina-solar. At the end of 2010, Jifan Gao, Trina Solars founder and chairman, wondered how his company could expand its presence in the United States market. In the previous five years, Trina, a company with manufacturing and headquarters in Changzhou, China, had managed to grow rapidly by selling photovoltaic (PV) modules in Europe. However, Trina lagged behind some of its Chinese rivals, such as Yingli and Suntech Power, in supplying modules to the United States. Gao had targeted the U.S. market in 2010, and Trina had increased its sales in the country during 2009. But other module makers were also expanding their presence in the United States. Trina had to decide how it was going to respond and how much it was willing to invest in its efforts to grow in the U.S. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Trina Solar. Solar energy industries China. Solar energy industries United States. Sudhir, K., author. Elias, Jaan, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/trina-solar-expanding-to-the-united-states Plný text SBC EB NEPOSILAT EB