02546nam a22005051i 4500 000710869 CaToSAGE 20240202172917.0 20170113114400.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172016enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781526407641 (ebook) : No price (OCoLC)1017732242 CaToSAGE eng CaToSAGE rda pn UtOrBLW e sp HD62.37 .C44 2017 620.0068 Chesbrough, Henry, author. Telefonica : a lean elephant / Henry Chesbrough, Susan Jurado Apruzzese, Maria de Olano Mata. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Chesbrough, H., Juardo Apruzzese, S., & de Olano Mata, M. (2016). Telefonica: A lean elephant. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. This case shows Telefonica, a large and sophisticated technology company in Spain, try to transform its innovation process. To do so, it is employing Lean Startup techniques. The case provides a detailed look at the companys efforts in this regard, showcasing not only some of the successful outcomes that were realized, but also some of the organizational challenges that have been encountered along the way. As Lean Startup becomes more widespread in the entrepreneurial community, it is spilling over into the corporate world as well. But as this case demonstrates, there are important contextual differences in employing Lean Startup techniques inside a much larger company. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Telefonica. High technology industry Spain Case studies. New business enterprises Spain Case studies. Small business Growth Spain Case studies. Apruzzese, Susan Jurado, author. de Olano Mata, Maria, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/telefonica-a-lean-elephant Plný text SBC EB NEPOSILAT EB