The case of Synthroid (A) : marketing a drug coming off patent - Tybout, Alice M., (SAGE, 2016)
Originally Published in: Tybout, A. M., Hennessy, J., Fahey, N., & Snyder, C. (2013). The Case of Synthroid (A): Marketing a Drug Coming Off Patent (case revised 09/05/2013). 5-312-506(A). Evanston, IL: Kellogg School of Management, Northwestern University.