02654nam a2200517 i 4500 000710875 StDuBDS 20240202172917.0 20160518115735.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970533 (ebook) : No price (OCoLC)1017725190 StDuBDS eng StDuBDS rda pn HD58.8 658.4063 23 Shein, James B., 1942- author. At Ford, turnaround is job one / James B. Shein & Matt Bell. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Shein, J., & Bell, M. (2012). At Ford, Turnaround Is Job One. 5-211-250. Evanston, IL: Kellogg School of Management, Northwestern University. The case opens with the Ford Motor Company seemingly on the path toward bankruptcy. Ford had been bleeding red ink for more than ten years when it decided in 2006 that continuing the same turnaround attempts was not going to right the ship. The company was facing significant external challenges, such as intense competition and changing consumer preferences, as well as internal challenges, such as quality and design issues and a stifling level of corporate complexity. As the case begins, CEO Bill Ford has taken the unusual step of hiring an auto industry outsider as his replacement. Alan Mulally, a thirty-seven-year Boeing veteran and principal architect of the venerable airplane manufacturer's own massive and successful turnaround, wasted little time in getting to know the business. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Mulally, Alan R. Ford Motor Company. Corporate turnarounds Case studies. Leadership Case studies. Corporate governance Case studies. Business planning Case studies. Bell, Matt, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/at-ford-turnaround-is-job-one Plný text SBC EB NEPOSILAT EB