02291nam a2200481 i 4500 000710884 StDuBDS 20240202172917.0 20160518115758.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473977358 (ebook) : No price (OCoLC)1017732734 StDuBDS eng StDuBDS rda pn HF5415.13 658.8 23 Grayson, Kent, author. Sony targets laptop consumers in China : segment global or local? / Kent Grayson & Sachin Waikar. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Grayson, K., & Waikar, S. (2011). Sony Targets Laptop Consumers in China: Segment Global or Local? (case revised 05/04/2012). 5-311-500. Evanston, IL: Kellogg School of Management. The manager of the Sony VAIO personal computer in China has been given two segmentation studies. One study is country-specific and product-specific. The other is a global segmentation study, which covers all regions and all of Sony's many consumer electronics. Which segmentation study should the manager rely on - or is there a way to rely on both? After deciding which study is best, which consumer should the manager target, and with what position? Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Soni Kabushiki Kaisha. Marketing Management Case studies. Marketing research Case studies. Waikar, Sachin, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/sony-targets-laptop-consumers-in-china-segment-global-or-local Plný text SBC EB NEPOSILAT EB