Sony targets laptop consumers in China : segment global or local? - Grayson, Kent, (SAGE, 2016)
Originally Published in: Grayson, K., & Waikar, S. (2011). Sony Targets Laptop Consumers in China: Segment Global or Local? (case revised 05/04/2012). 5-311-500. Evanston, IL: Kellogg School of Management.