02707nam a2200505 i 4500 000710891 StDuBDS 20240202172917.0 20160518115743.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970885 (ebook) : No price (OCoLC)1017726285 StDuBDS eng StDuBDS rda pn HF5415.15 658.827 23 Anderson, Eric T., author. NASCAR : leading a marketing transformation in a time of crisis / Eric T. Anderson & Vasilia Kilibarda. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Anderson, E. T., & Kilibarda, V. (2015). NASCAR: Leading a Marketing Transformation in a Time of Crisis. 5-214-257. Evanston, IL: Kellogg School of Management, Northwestern University. It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR races has fallen 22 percent and television viewership has declined 30 percent. Key marketing sponsors have recently left the sport. At the same time, the US economy was only beginning to recover from an economic recession that had an adverse impact on the sport of auto racing as a whole. Some leaders within NASCAR counseled Brian that these trends in attendance, viewership, and sponsorship stemmed from the recession and that NASCAR should continue with business as usual. But Brian sensed that the industry needed fundamental change. This case study discusses this topic. Description based on online resource; title from home page (viewed on April 29, 2016). elektronické knihy fd186907 czenas electronic books eczenas NASCAR (Association) Branding (Marketing) Case studies. Organizational change Case studies. Leadership Case studies. Crisis management Case studies. Kilibarda, Vasilia, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/nascar-leading-a-marketing-transformation-in-a-time-of-crisis Plný text SBC EB NEPOSILAT EB