Kookaburra cricket bats : dealing with cannibalization - Hennessy, Julie, (SAGE, 2016)
Originally Published in: Hennessy, J. (2012). Kookaburra Cricket Bats: Dealing with Cannibalization (Case revised 15/12/2014). 3-112-002. Evanston, IL: Kellogg School of Management at Northwestern University.