02264nam a2200505 i 4500 000710935 StDuBDS 20240202172917.0 20160518115756.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473975361 (ebook) : No price (OCoLC)1017726399 StDuBDS eng StDuBDS rda pn HF5415.1263 658.8 23 Anderson, Eric T., author. Tupelo Medical : managing price erosion / Eric T. Anderson, Daniel Abraham, Elizabeth L. Anderson & Gus Santaella. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Anderson, E. T, Abraham, D., Anderson, E. L, & Santaella, G. (2013). Tupelo Medical: Managing Price Erosion. 5-412-750. Evanston, IL: Kellogg School of Management, Northwestern University. Robert Davidson, pricing manager for Tupelo Medical, was concerned about the variability in price paid for its top-selling product, the Micron 8 Series blood pressure monitoring system. Using historical transaction data, this case explains how Davidson determines the appropriate price floor for the system. Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Medical instruments and apparatus industry Case studies. Industrial marketing Case studies. Pricing Case studies. Abraham, Daniel, author. Anderson, Elizabeth, author. Santaella, Gus, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/tupelo-medical-managing-price-erosion Plný text SBC EB NEPOSILAT EB