02462nam a2200493 i 4500 000710970 StDuBDS 20240202172917.0 20160518115742.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473970816 (ebook) : No price (OCoLC)1017715294 StDuBDS eng StDuBDS rda pn HF5416.5 658.816 23 Markovich, Sarit, author. M-Pesa and mobile money in Kenya : pricing for success / Sarit Markovich & Charlotte Snyder. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Markovich, S., & Snyder, C. (2013). M-Pesa and Mobile Money in Kenya: Pricing for Success. 5-213-250. Evanston, IL: Kellogg School of Management, Northwestern University. The Kenyan government's announcement of a new 10% tax in March 2013 threatened the future prospects of M-Pesa, Safaricom's mobile money transfer service, which had revolutionized the way money moved in Kenya. The new tax would be levied on all cash transfers but was largely targeted at M-Pesa, which controlled around 80% of the cash transfer market. In response to the new tax, Safaricom, the mobile communications market leader, announced a 10% price increase. This case presents the structure Safaricom established in order to develop a mobile money transfer service in Kenya. Description based on online resource; title from home page (viewed on April 29, 2016). elektronické knihy fd186907 czenas electronic books eczenas Safaricom (Firm) Pricing Case studies. Marketing Case studies. Electronic funds transfers Law and legislation Kenya Case studies. Snyder, Charlotte, author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/m-pesa-and-mobile-money-in-kenya-pricing-for-success Plný text SBC EB NEPOSILAT EB